Agency (city): serviceplan

Creative Director(s): CCO: Alex Schill, ECD: Matthias Harbeck ; CD: Oliver Palmer

Copywriter(s): Lorenz Langgartner, Augusto Anjos

Art Director(s): Felipe Cury, Franz Röppischer

Agency Producer(s): Simon Feichtl, Aisha Blackwell

Graphic Design: Fabian Halder

 

 

The Global Fund needed a new way to involve young people in the fight against AIDS, raising both awareness and money for the cause. 

We created a unique charity experience that involve people in the most personal way by donating their own heartbeats and turn it into music in a huge event – welcome to the HEARTBEATS PROJECT.

 

 

THE APP

Specially developed for the project: it measures your heartbeats, send it to the live act and visual artists who mix it and creates music and visual art.

 

SOCIAL MEDIA AND DONATION

After contributing to the music with their heartbeats. People could share on Facebook and through a link transform their heartbeats into new life by donating money for the cause.